65th Anniversary


Our reliable technology has allowed us to produce products that meet the needs of those who color their hair, and made Bigen the No. 1 bestselling hair color series in Japan.(※)

We want to ensure you can look forward to living a rich life on your own terms as you get older.

That is why our brand will always be by your side. This is Bigen’s wish.

※ Intage SRI+ / Gray Coverage / Main Series / Shared / Unit Sales / Feb. 2023 – Jan. 2024

Product Lineup

Achieve good coverage for gray hair one time

Gray hair blends in gradually with each use

Cover gray hair for just one day

For those who gray hair